You can follow along today and Thursday as social media professionals gather in New York City for the 140 Characters Conference. The event — Exploring the State of Now — brings together people from around the world to discuss the effects of the real-time Internet.
Speakers include Ann Curry, Foursquare’s Dennis Crowley (who will be interviewed by Mashable Editor in Chief Adam Ostrow) and many others.
Of course you can join in the conversation on Twitter using the hashtag #140conf too.
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Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks.
His Holiness the Dalai Lama recently appeared on the Australian morning show Today, and from the looks of things, humor is not his forte.
To be fair, though, this joke is really cheesy.
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Stare at a picture of a Whopper long enough and you’ll win one. That’s the premise of a new interactive TV campaign from Burger King that has so far gotten consumers to log 5,000 hours of Whopper-watching.
The “Whopperlust” campaign started running this week on DirecTV channel 111. This is how it works: If you stare for five minutes, at some point, there will be an onscreen prompt to press an arrow button on your remote. (See image, below.) After that, you can go double or nothing and stare for 10 additional minutes to win two Whoppers.
You can even go triple or nothing if you stay on for another 15 minutes. To win the three Whoppers, you have to spend a total of about 30 minutes staring. Burger King mails coupons to those winning households. So far, Burger King has given away 50,000 Whoppers — although most have not yet been redeemed — as part of the program, which runs through the end of the week.
“We wanted to challenge people,” says Matt O’Rourke, interactive group creative director at Crispin. He says he wanted to do something beyond just a Facebook Like.
The effort is the latest for Crispin, Porter + Bogusky, which is still under contract for Burger King work even though the agency and BK announced in March that they were parting ways.
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