Perfect: Them

Monday, 20 June 2011

Let Them Do it Their Way

As my 4th graders begin their research projects we have been discussing and experimenting with keywords. Today they put together a list of questions about their topic (a famous African American) to prepare for starting their research. I gave them a choice of how they listed the questions. I modeled the list method and the 'idea map' (graphic organizer) method while also telling them that they could organize their questions in whatever fashion made sense to them.

As I walked around I noticed a big drawing of Michael Jordan on one of my students' papers. This student had been asking lots of questions about the assignment, but I had been so sure that we had cleared everything up, so my hear sank when I saw the drawing. I double checked with the student as I approached to take a closer look and he looked at me and said, "You said we could do it however makes sense to us, right?" I looked closer.

He had been writing his questions inside the drawing! It made my day.

Let's rethink our practice of making everybody do it 'just like the teacher!'
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Thursday, 16 June 2011

Burger King Lets You Win Free Whoppers by Watching Them on TV [VIDEO]

Stare at a picture of a Whopper long enough and you’ll win one. That’s the premise of a new interactive TV campaign from Burger King that has so far gotten consumers to log 5,000 hours of Whopper-watching.

The “Whopperlust” campaign started running this week on DirecTV channel 111. This is how it works: If you stare for five minutes, at some point, there will be an onscreen prompt to press an arrow button on your remote. (See image, below.) After that, you can go double or nothing and stare for 10 additional minutes to win two Whoppers.

You can even go triple or nothing if you stay on for another 15 minutes. To win the three Whoppers, you have to spend a total of about 30 minutes staring. Burger King mails coupons to those winning households. So far, Burger King has given away 50,000 Whoppers — although most have not yet been redeemed — as part of the program, which runs through the end of the week.

“We wanted to challenge people,” says Matt O’Rourke, interactive group creative director at Crispin. He says he wanted to do something beyond just a Facebook Like.

The effort is the latest for Crispin, Porter + Bogusky, which is still under contract for Burger King work even though the agency and BK announced in March that they were parting ways.